Personal Work
Personal Work
Art Direction
Branding
Design
Branding
Design
Full campaign pitch deck for a hypothetical Lenny Kravitz x Zara collaboration, exploring how Kravitz’s eclectic, soulful aesthetic could live inside Zara’s clean, contemporary world. I built the visual direction, brand story, and campaign assets including moodboards, typography systems, styling concepts, and key visuals to imagine a launch that feels tactile, cinematic, and fashion-driven. The deck blends music-inspired attitude with refined retail storytelling, creating a cohesive and immersive visual world for the partnership. The full pitch deck is included below.