Made for a branding class, I focused on a Spring activation for the København Zoo. The campaign aimed to expand the Zoo’s audience while highlighting the its climate-minded and restorative values. I developed a visual direction that embraces visible process and craftsmanship, blending hand-drawn elements with clean digital structure to celebrate labor, texture, and the natural imperfections of the human hand. I aimed to create an identity that feels mature yet playful, rooted in reuse, slow movement, and creative transparency. The concept imagines a cohesive system that can extend across signage, merchandise, print materials, and digital communication while maintaining warmth, character, and continuity.